Responsive Web Design
We specialise in equestrian web design, building responsive websites for the equestrian industry on the WordPress platform. WordPress is probably the easiest and most powerful blogging and website content management system (CMS) in existence today. It offers exceptional functionality and allows us to build cost effective websites that are easy to manage and can grow as your business grows.
Taking the next step from being online to selling online can be daunting. But it need not be. We have extensive experience in managing eCommerce websites on the main platforms, from Magento to WordPress and can help make your eCommerce website bigger and better. Or we could build you a bright, shiny new one in WordPress that is fully eCommerce enabled, allowing you to sell your products or services 24 hours a day, 7 days a week, 365 days of the year.
We start every equestrian web design project build with your online objectives in mind. How do you want potential customers to find you? What will they be searching for? How does this fit with what you can deliver? As a result, website planning and SEO analysis takes up a significant proportion of the build work we do. And as dedicated equestrians ourselves, we understand both the tech and the tack of online search.
If you have a website that’s not making an impact in google search rankings, or would like an equestrian-focused search engine optimised site built according to your needs, we can help.
Social media is great. We love social – it’s (largely) free, it’s effective and it’s fun! But the problem is that you don’t really own your Facebook brand page, nor your company’s Twitter account. Ultimately Facebook and Twitter do and they can change the rules of the game at any stage. And with the organic reach of business facebook posts now at an horrifically low level, Facebook is not as free as it used to be! That’s why we recommend that as well as being a social activist, pretty much every equestrian business with an online presence should build an email database. This will allow you to communicate with existing and prospective customers on a regular basis on your terms, through creative and effective email marketing campaigns. And guess what, we can do this for you too!
CPC Advertising & Remarketing
Want to generate increased leads and traffic fast? While SEO work can take time to reap rewards, effectively managed CPC (cost per click) advertising campaigns such as Google Adwords could give you the results you want today. And with remarketing emerging as one of the most powerful ways to drive online conversions, there’s never been a better time to take your digital marketing to the next level.
The road to a high placement in Google has changed over the past few years. Content is most certainly king and websites with plenty of good quality, relevant content, with information that people are searching for and that answers their questions will be rewarded. With our techie knowledge of search, our outstanding writing skills and the fact that we are, ultimately, horse nuts, we can help you develop and implement a content marketing strategy to put your online presence on the map.
If you’ve an equestrian business, you can be sure we understand your customers. This is because, as passionate equestrians ourselves, we are consumers of pretty much every equestrian good or service going! And because we know horse-people, we can build websites that horse people will use and love.
We believe that if something is worth doing, it’s worth doing well. And to throw in another cliché, when it comes to website design, the devil is most certainly in the detail. By understanding the equestrian industry, understanding your customers and understanding your business, we aim to build sites that are a pleasure to manage and can easily accommodate your business growth.
It may cost less than you think to get online. Thanks to the wonder that is WordPress and our rather fanatical love of what we do, we can get you started online quickly, easily and cost effectively.