With a Masters Degree in Strategic International Marketing and many, many years of experience under my belt, I’ve honed my skills in creating compelling narratives and engaging content across various marketing channels. Whether it’s digital marketing, social media, or traditional advertising, I’ve explored them all with a keen eye and a creative mind.

My true calling, however, lies in uniting my professional expertise with my personal passion. I am on a mission to help pet, equine, and animal businesses flourish. I believe that with the right marketing communications, these businesses can not only grow but also make a significant impact on the lives of animals and their human companions.

I find joy in crafting stories and campaigns that resonate with animal lovers and enthusiasts. My goal is to create marketing that doesn’t just speak to an audience but also sings to the hearts of those who share my passion for animals.

Let’s work together to make your animal business not just succeed, but thrive, with marketing that’s as heartfelt as it is strategic.

Prior to founding Halcyon Days in 2004, I spent 6 years at Horseware Ireland, one of the world’s leading equestrian brands. From joining as an enthusiastic marketing executive, the second half of my tenure with this fantastic company was spent as global marketing manager, where I oversaw the company’s international marketing strategies and helped to position Horseware as the market leader in horse rugs worldwide.

Through my work as Head Copywriter, Digital Marketer, Social Media Tactician and Chief Coffee Maker at Halcyon Days Ltd. I have been fortunate to have the opportunity to continue work with many more incredible brands, including HomeoPet, Toggi, Champion Equestrian Safety, Equilibrium Products and many more.